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Nike SB introduced the What The Dunk? as a significant component of their campaign for "Nothing But the Truth," their inaugural full-length skate film featuring the Nike SB Team Riders. This unique creation is comprised of 31 distinct Nike SB Dunks, with each part of the What The Dunk? directly sourced from those 31 Dunks. This includes panels, shoelaces, tongues, outsoles, and stitching. Out of the 31 Dunks, only one was exclusively unattainable for consumers¡ªan exclusive neon green lining from the infamous eBay Dunk, which remained a one-of-a-kind creation. While the What The... concept has been employed in various shoes, it was the Nike SB Dunk that pioneered this innovative approach.
